Journal
THINGS WORTH
THINKING ABOUT.
Founder Films·7 min read
WHAT IS A FOUNDER FILM — AND WHY INDIA NEEDS MORE OF THEM
You've tried the ghostwriter, the PR retainer, the podcast. None of them left you with anything permanent. Here's what actually does.
March 2025→
Strategy·5 min read
WHY YOUR BRAND VIDEO ISN'T WORKING (AND IT'S NOT THE PRODUCTION QUALITY)
Most bad brand videos aren't bad because of the camera. They're bad because of the brief. Here's how to fix that.
February 2025→
Founder Films·4 min read
FOUNDER FILMS VS. BRAND FILMS: WHAT'S THE ACTUAL DIFFERENCE?
Both tell your story. But they tell different stories, to different people, for different reasons. Here's the breakdown.
January 2025→
Strategy·8 min read·LinkedIn ↗
THE GREAT CONTENT PARADOX: WHY WE LOST OUR WAY & THE COMPLEX PATH BACK
We are producing more content than ever before. We are connecting with audiences less than ever before. Here's why — and what the path back actually looks like.
August 2025→