Journal
THINGS WORTH
THINKING ABOUT.
Founder Films·6 min read
WHAT IS A FOUNDER FILM — AND WHY INDIA NEEDS MORE OF THEM
140,000 startups. A handful with films worth watching. Here's why that gap exists, and why it matters more than you think.
March 2025→
Strategy·5 min read
WHY YOUR BRAND VIDEO ISN'T WORKING (AND IT'S NOT THE PRODUCTION QUALITY)
Most bad brand videos aren't bad because of the camera. They're bad because of the brief. Here's how to fix that.
February 2025→
Founder Films·4 min read
FOUNDER FILMS VS. BRAND FILMS: WHAT'S THE ACTUAL DIFFERENCE?
Both tell your story. But they tell different stories, to different people, for different reasons. Here's the breakdown.
January 2025→